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Salesforce Acquires Buddy Media for $689 Million

Buddy Media currently works with “nearly 1,000 of the world’s largest companies,” including brands such as Virgin Mobile, HP, Matte and L’Oreal. “The idea behind the deal is simple. By combining Buddy Media with the rest of salesforce.com’s products, including Salesforce Radian6, the leading social media listening platform, we will be able to deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs,” wrote Buddy Media founder and CEO Michael Lazerow in a postcommenting on the acquisition.

It’s an interesting time for social media management platforms. Just last month, Salesforce’s rival Oracle snapped up Vitrue for $300 million. Like Buddy Media, Vitrue focuses on helping brands manage their social media presence using CRM-like tools and dashboards.

Full article

(via mashable)

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Switzerland does everything for your perfect summer holidays

[youtube=http://www.youtube.com/watch?v=LpCQuzF4dU8] Switzerland is known as a country of water, which is hardly surprising with over 7,000 lakes, waterfalls and rivers. And now it's time to smarten them up for all the tourists who are looking to spend their summer in Switzerland. They are all perfectly accessible on foot -- in Switzerland you are never far away from a body of water.

(via swissmiss)

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9 things Lady Gaga can teach us about community management

This week, Lady Gaga became the first person to exceed 20m followers on Twitter.

These are huge numbers, but volume rarely means anything on its own. The interesting point here is that this community really are her 'followers' - in namesake and in the way they respond to her.

They are more loyal than a brand could ever dream of, but there are some lessons that we can all take on board and implement when trying to build a community either online or off.

  1. Look at existing behavior and run with it One of the biggest mistakes brands make when entering into the world of social media is a lack of response. Whether we’re talking about social customer service, or just engaging with people who love your brand;  it’s very hard to do either well without there being some kind of interaction.
  2. Invest and incentives Not only has she personally invested in Backplane, a technology-based community platform, but she also uses Fancorps – another platform from which she leverages a street team of over 25,000. Fancorps incentivises people to share the word of Gaga both online and offline, people are rewarded with points to be used against tracks or albums, tickets, collateral, virtual gifts and more.
  3. Show your flaws Instead of taking this popularity, and shying away from it, keeping things behind closed doors – she’s embraced it and flung open the doors. There are messages from her bedroom, videos shot backstage, interviews where she’ll open up about being scared about performing. The whole shebang.  
  4. She's true to her brand It might be ever-changing, chameleon style, but Gaga’s brand knows itself like no other. It know its stance on equality, sexuality, friendship and more. These might not be issues that every brand needs to consider, but working out what your social voice is.  
  5. Change Keeping people engaged for longer periods of time means exciting them. Sadly, attention spans are much shorter than they used to be, and so there’s a need to create a richer content plan now more than ever.
  6. Authenticity There are no holds barred with Gaga. What you see is what you get, she’s the one doing the talking.  You can tell this by the candid images and videos, to the way she talks online. She’s the one running the show.
  7. Targeting like-minded people To properly build a community, a scattergun approach will not work. There are too many forums, networks, games and apps for people to get involved with, and suck up their time.For years, the benefits of mass-niche communities have been shouted from the rooftops, but now, this is tipped to be the 'future' of networked society. 
  8. Gratitude Without a doubt, the power of Gaga is her fans. Her crazy, loyal, would-do-anything-to-support-her fans. She knows that, and she tells them regularly. It’s the most simple aspect of her community management, it’s free and it takes no time at all.
  9. Collaboration Co-creation and collaboration is the name of the game at the moment. Well, it has been for a while really, but it’s matured enough to be of real use to a brand. Nokia’s just announced that it will centre a large of its international marketing strategy around this, just to show you how it’s evolved as a concept.

See the full article on econsultancy.com

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Binaural sound made by Sony

This is a pretty impressive piece from Sony if you watch it/listen to it with your headphones on. The sounds are done by award winning sound designer Nick Ryan and shall demonstrate a three-dimensional sound experience done with binaural sound technology by Sony. Watch the video with your headphones and the making-of to it. [youtube=http://www.youtube.com/watch?v=Nk9Evqi4rqo]

Making of [youtube=http://www.youtube.com/watch?v=5xR3CYRAaJ8]

(via ibelieveinadv.com)

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Pinterest: a quick overview

As you might have realized another ubiquitous thing on Facebook going on at the moment is Pinterest. I remember it popping up a year ago but didn't quite see the use of it beside Facebook. But people, especially women, going crazy at the moment - here a quick overview with an infographic done by lemon.ly. The numbers show a clear influence in (viral) marketing and an audience to look after now and in the future. (click to enlarge)

(via mashable.com)

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inspired by iceland

After the eruption in Eyjafjallajökull some people think that the whole land is covered with ash and that Iceland is in a state of emergency. The truth is that only a very small part of Iceland is being influenced by the eruption. This is quite a challenge for the Icelandic tourism industry. Hence, the industry teamed up and created a wonderful campaign: Inspired by Iceland. [vimeo vimeo.com/12236680]

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Coca Cola commercial Australia

Some snowboarding days ahead which is always fun in the Swiss alps but.. winter cannot really compete with the summer. Looking at this commercial I really look forward to the next summer already.

[youtube=http://www.youtube.com/watch?v=nlpZRK2Yfd0]

Client: Coca-Cola
Agency: Ogilvy, Sydney
Production Company: 8 Commercials
Director(s): Josh Frizzel
Creatives: Kura Tyerman (Account manager)
Bruce Matchett (Executive Creative Director)
BORIS GARELJA (Creative Director)
RAJ RABINDRANATH (Creative Group Head)
Dom McCormack (Copywriter)
Liam Hillier (Art Director)
Claire McDonald (Agency Producer)
Country: Australia

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Louis Vuitton's first TV ad

The first time in the long history, the luxury brand Louis Vuitton launches a TV ad. From tomorrow on you will see the spot in television and cinema. It seems that the audience reach was not enough... or due to the vast amount of duplicates around the globe they trying to add more emotions to the brand, which can be perfectly done via television. In my opinion, however, they better have left it because the spot has not touched me at all. The spot just does not correspond with the brand... no emotions, poor soundtrack, too lame... I would not notice it in TV. The quality of the pictures is good though.

[youtube=http://www.youtube.com/watch?v=m5xCGZuvhWI]

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Super Bowl Ads 2008

Okay, the New York Giants won against the New England Patriots... but who cares? I love advertisements and therefore the ads at the Super Bowl are more important for me. Just great! Enjoy! Some of my favourites: Bud Light: The Language of Love [youtube=http://www.youtube.com/watch?v=SNGCau4kNLo]

E*TADE: Baby Trading [youtube=http://www.youtube.com/watch?v=6vW9gUmooFg]

More: What is Love, Pepsi MAX Stone Circle, Cars.com Carrier Pigeons, FedEx Breathe Fire, Bud Light Unexpected Obstacles, Bridgestone Ability to Fly, Bud Light Napoleon, Garmin Interview, Tide to Go Piranha, Audi Super Bowl, Victoria's Secret

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