I am sure you have read about this 23 year old guy, he's an incredible talent and does not only elute basketball fans after his 38 points in the game against the Lakers. The Knicks try to hold up with merchandising as online sales rocket by over 3000% through Lin! [youtube=http://www.youtube.com/watch?v=8iWWFk6TX18]
CNNMoney (article) writes that Asian-American basketball and media phenom Jeremy Lin now filed the term "Linsanity" for trademark. "Lin's trademark application includes more than 50 consumer products on which he would own the rights to "Linsanity." However, Krugman said even if someone tries to file for a trademark on a product not named in Lin's application, there's a good chance he would be able to block the competing application given the breadth of items in his own filing. Lin merchandise has become some of the hottest items in the world of sports, though it's so recent that hard sales figures are not yet available."
"Linsanity" section on Wikipedia: After he became a starter for the Knicks, the Associated Press called Lin "the most surprising story in the NBA". Bloomberg News wrote that Lin "has already become the most famous [Asian American NBA player]". Knicks fans developed nicknames for him along with a new lexicon inspired by his name, Lin. Time.com ran an article titled, "It's Official: Linsanity Is for Real". Hall of Fame player Magic Johnson said, "The excitement [Lin] has caused in [Madison Square] Garden, man, I hadn't seen that in a long time." He appeared on the cover of Sports Illustrated with the headline "Against All Odds", which The New York Times called, "the greatest tribute". He also made the cover of Time in Asia; Forbeswrote, "Congratulations Jeremy. You have now made the cover of Time the same number of times as Michael Jordan. Linsanity reigns on." Lin's story was also on the front-page of many Taipei newspapers.
The Knicks' success due to Lin's play reportedly contributed to the end of a dispute which had for 48 days prevented Time Warner Cable customers from watching Knicks games and other MSG Network programs. The team quickly began selling replicas of Lin's No. 17 jerseys and t-shirts, and the sales and traffic for its online store increased more than 3,000%; Lin has had the best-selling jersey in the NBA since February 4, 2012. Both Nike and Adidas introduced Lin-related athletic apparel, and expected that his fame would help sales in China. His popularity was attributed with growing the NBA's popularity there since Yao Ming's retirement in the offseason; the audience for NBA games on television and online in China rose 39 percent over the previous season.
Within three weeks of his first game as a starter, at least seven e-books were being published on Lin, and the Global Language Monitor declared that Linsanity had met its criteria to be considered an English-language word. He appeared on a second consecutive Sports Illustrated cover, the first New York-based team athlete and the third NBA player in the magazine's history, after Jordan and Dirk Nowitzki. An airline advertised "Linsanely low prices", bids for hisrookie card exceeded $21,000 on eBay, and the press circulated rumors—denied by Lin—that he was dating Kim Kardashian. Foreign Policy speculated on his potential impact on Sino-American relations. Despite his sudden fame Sacramento Kings coach Keith Smart stated, “I knew [Lin] before he was Linmania. He’s still the same humble guy. The guy has not changed a bit, which is real special for a young man.”