After the eruption in Eyjafjallajökull some people think that the whole land is covered with ash and that Iceland is in a state of emergency. The truth is that only a very small part of Iceland is being influenced by the eruption. This is quite a challenge for the Icelandic tourism industry. Hence, the industry teamed up and created a wonderful campaign: Inspired by Iceland. [vimeo vimeo.com/12236680]

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