It has updated its privacy policy to use the term ‘Place’ when describing its location-based service ahead of the launch of the feature. The update will provide a link to any Facebook page possessed by the owner of the location, such as a coffee shop.

It has just been a question of time until this new parameter will be included in the status update/on Facebook. Now, what happens with FourSquare and Gowalla? I think this will be a serious threat to their existence.