Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn. […]
Quite impressive to see that companies spent more on online advertisement than on the TV channel. Justin Pearse from NMA pointed out that this overtake is mainly due to the stormy times companies currently face. However, in the end what really matters is the effectiveness of every spent pound.