The first time in the long history, the luxury brand Louis Vuitton launches a TV ad. From tomorrow on you will see the spot in television and cinema. It seems that the audience reach was not enough... or due to the vast amount of duplicates around the globe they trying to add more emotions to the brand, which can be perfectly done via television. In my opinion, however, they better have left it because the spot has not touched me at all. The spot just does not correspond with the brand... no emotions, poor soundtrack, too lame... I would not notice it in TV. The quality of the pictures is good though.